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La direction du Washington Post savait que son nouveau podcast généré par IA produisait de 64 à 84 % d’actus erronées, malgré un algorithme dédié. En proie à une perte de centaines de milliers d’abonnés, notamment depuis l’élection de Donald Trump et le recentrage droitier voulu par Jeff Bezos, sa direction assume de vouloir continuer à l’expérimenter.
Le 10 décembre dernier, Bailey Kattleman, la responsable produit et conception au Washington Post, expliquait à Digiday vouloir « attirer les jeunes auditeurs » avec une nouvelle offre de podcasts personnalisés grâce à l’IA.
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